Suffolk Group Hit Centre Spot at Plant Sale
Robert SheppertonGiven a target to aim at we all want to hit the bull, and these days it seems as though few of us are exempt from the rather debatable influence of targets. People in business have long set targets, now the public sector has followed: hospitals, police, DSS, local government, etc.
I am more fortunate, mine is generally a life of self determination and freedom: no boss, no disgruntled customers, no employees' jobs dependant upon the meeting of sales targets or production output, all very desirable. So, do I gratefully and sensible accept this very comfortable state of affairs, or do I rather stupidly insist upon setting my own self imposed targets, with all the potential for stress,
anxiety and personal failure, which is inherit in such a policy.
The answer of course is that I am stupid. At this time last year I boldly wrote of £1000 sales at Helmingham and of £700 achievable at Euston. Unfortunately it is easier to speak of than to do, and likewise easier to set targets than to achieve them. Consequently, as the first signs of spring arrive so did the first signs of self-doubt: What to grow? How many of each? Will anyone turn up for the propagation day?
They did turn up of course, reliable as ever, producing several hundred pots full of plants all neatly lined up at the allotment, full of promise for the season to come. An excellent effort, but then came more doubt: Will these flower at sale time? Can I water them? What about transport?
As it transpired many of them did flower, though with some noticeable exceptions. The Siberian Iris in particular sulked in their pots, growing little and universally refusing to produce a single flower amongst the 30 or so pots. Watering was problematic; my barrels ran dry two weeks short of the Euston sale, half way though
the only hot and dry spell of the year. There followed a laborious fortnight of carting water from the house in 15gallon loads: four loads per watering, four waterings per week.
“Carting water does have a certain Roman virtue” quipped my neighbour as I laboured by. Whilst I agreed with his philosophy the practicalities were, I felt, rather less than wholly uplifting.
By way of merciful release sale day finally arrived. The transportation dilemma was overcome with the help of Sarah Edmundson's estate car, our group trailer plus every square millimetre of space inside my own vehicle. The weather was, uniquely rather good, a decent crowd attended and sales were buoyant. Valuable contributions arrived from group members, as always, and we sold most of our stock, as always. Yet still there remained the gnawing question, had we broken the £1000 barrier, was the target met? Do I crack open the special brew or settle for a cold cup of tea?
The answer was furnished by our treasurer Justine. Shortly after the show closed she wandered over, a picture of relaxed confidence.
“I suppose you would like to know your takings?” She ventured, displaying, I thought, just a trace of concern in her voice. Fanning Oscar-winning disinterest I casually replied, “Go on then, I don't suppose we cracked it.”
“Awfully sorry,” said she, “but it's £997!”
Pretending not to clutch at the table for support I laughed hollowly in reply. “So close, but yet it's our best ever result, I'm really pleased” I lied.
Sensing the desperate looks on our faces, our charming, witty and highly intelligent treasurer cast her eyes over our remaining stock and declared “That plant is just what I've been looking for, exactly what I need for the garden. I wonder how much such a plant might be?”
“I fancy that exactly £3 will cover it, special price, just for you!” said I
“Done!” said she, formally handing over the cash which I then returned with a flourish of triumph, not easily forgotten.
The result from Helmingham is a little less pleasing to recount: here we fell just short of my £700 target. However, it was still our best ever result. Selling plants in autumn does seem to have become more difficult according to several growers I have spoken to.
Indeed a good many nursery men and women have reported that 2005 has been a difficult year, and even as I write, replete with Christmas plenty, the entire retail industry is desperately hoping that the winter sales will rescue a year of flagging fortunes.
Viewed in this context we have good reason to celebrate: sales continue to increase, records have been broken and some targets met! By comparison with professional growers we are small scale, but then our resources are limited and our labour force is entirely voluntary. We are after all a charity, not a business. Nevertheless the
distribution of good plants is a major part of our charitable business and in that respect we are increasingly fulfilling our constitutional aims.
I would like to extend thanks to all of you who have helped with our sales, propagation and transport, or by bringing along your own plants for donation. This is very much a group effort so I look forward to seeing familiar and new faces at this year’s events. We have propagation sessions in March and in July, in preparation for the plant sales in May and September. For dates please refer to the
events list.